Lexus of Sarasota
When Lexus of Sarasota built a café into its new customer lounge, it wanted a Starbucks-level drink experience without staffing a barista. Aroma installed two De Jong DUKE LUA bean-to-cup machines and stocked the whole station, a setup sized for 600+ drinks a week.
2
Bean-to-cup machines
600+
Drinks per week
31,000+
Drinks per year
0
Baristas needed
The Opportunity
When Lexus of Sarasota upgraded its customer waiting area, it saw a chance to build something better than the usual dealership lounge: a proper café. The beverage program had to match the room. The goal was never complimentary coffee. It was a Starbucks experience.
For a brand built on customer experience, the wait for a service appointment is part of the visit. Lexus needed drinks that felt premium, gave customers real choice, kept up with a busy service drive, and did not require the cost or complexity of a staffed café.
What they needed
- A café-quality drink menu, not a pot of coffee
- Enough capacity for a busy dealership service department
- Self-serve simplicity, with no baristas or staffed counter
- A station that fits the newly upgraded customer space
The Solution
Aroma built the program around the De Jong DUKE LUA, the official Starbucks bean-to-cup machine offered through office coffee service providers. Instead of one machine, the café got two, creating a high-capacity beverage station for customers and employees throughout the day.
Every drink is ground and brewed on demand from an easy touchscreen. Customers walk up, choose, and enjoy. The work behind the scenes stays behind the scenes.
Beverage & product options
- Freshly brewed Starbucks coffee
- Iced coffee
- Espresso
- Lattes
- Cappuccinos
- Chai tea lattes
- Hot chocolate
- Additional specialty beverages
What Aroma handled
- Two De Jong DUKE LUA bean-to-cup machines, installed and serviced
- Starbucks-branded cups in multiple sizes, with lids
- Twinings teas, flavor syrups, and beverage essentials
- An organized station designed to complement the new café
- Ongoing supply of coffee, cups, and condiments
- Local service from Aroma's Sarasota team
“The little things customers experience while they wait aren't really little things. They're part of how a brand makes people feel.”
The Results
What was once a waiting area now includes a true café: two premium bean-to-cup machines, Starbucks coffee, hot and iced drinks, and lattes, cappuccinos, espresso and chai tea lattes at the touch of a screen.
Based on Aroma's experience with high-volume dealerships, a location like this serves 600 or more drinks a week, more than 31,000 a year. Two machines mean shorter lines during busy service hours, a backup for an amenity customers rely on all day, and room to grow as more customers discover the café.
The outcome, simply
- Designed for 600+ drinks per week, more than 31,000 a year
- Two machines for capacity and redundancy during peak service hours
- Café-style menu with hot and iced options
- No baristas, no staffed counter, no added labor
- A station that reads as part of the Lexus experience, not a vending corner
Why this matters
Dealerships have a unique challenge. Customers may wait a long time for maintenance or repairs, and that time shapes how they feel about the dealership. A premium bean-to-cup program turns a basic amenity into one more way to take care of the customer.
At Aroma Coffee Service, a great beverage program is never just a machine on a counter. It is understanding the environment, the customer, the expected volume, and the experience a business wants to create. For more than 50 years we have helped businesses across Southwest and Central Florida with premium equipment, quality products, and local service. Premium coffee. Premium equipment. Local service. That is the Aroma difference.
Services in this program
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